ICF Nordic-Baltic Coaching Award 2026

ICF Nordic-Baltic Coaching Award
The ICF Nordic-Baltic Coaching Award celebrates businesses and organizations that have built strong coaching cultures. A coaching culture measures:
- Impact (assessing the effectiveness of coaching initiatives through workforce engagement, testimonials, return on expectations (ROE), return on investment (ROI), and workplace engagement data);
- Standards (evaluating the adherence to coaching standards such as ICF credentials, code of ethics, coaching skills development, education/training, and mentor coaching/supervision);
- Strategy (analyzing the clarity of coaching goals and objectives alignment with organizational goals, mapping to current objectives, resource allocation, and coaching evolution over time) and
- Sustainability (examining the sustainability of coaching efforts through budgetary commitments, coaching champions, positive changes in leadership styles, and integration into talent/organizational development strategies).
There is one category that you may choose to submit a nomination for this year: ICF Nordic-Baltic Coaching Awards for Organizations. There will be one "Distinguished Organization" winner and one "Emerging Organization" winner.

The application form is 13 pages long, so please ensure you allow sufficient time to complete it. To help set expectations around the time and effort required, the application form consists of the following sections:
1. Getting Started with Your Nomination
2. Minimum criteria for consideration
3. Organization's Sponsor & Champions
4. Impact on the Organization
5. Standards in the Organization
6. Is Coaching Aligned to the Organization's Strategy?
7. Is Coaching in This Organization Built to Last?
8. DEIB
9. Additional Information
10. Testimonial Videos
11. Testimonial Transcripts
Most fields are mandatory to ensure a complete and fair review. If some details are not yet fully available, please provide the best information you have at this stage. We encourage you to be as detailed as possible, and if your submission is selected for award consideration, we may follow up to request additional clarification or information.

Completed nominations must be submitted by:

April 30, 2026, at 11:59 p.m. (CET - Central European Time)

Getting Started with Your Nomination
Nominating coach First Name*
Nominating coach Last Name*
Nominating coach's ICF credential (the nominating coach must have a valid ICF Credential)*

ACC - Associate Certified CoachPCC - Professional Certified CoachMCC - Master Certified CoachACTC - Advanced Certification in Team Coaching
Nominating coach email:*
example@example.com
Nominating coach mobile phone number: (optional)
The Nominating Coach is a member of which ICF chapter?
The award is available for ICF members of the above Nordic-Baltic chapters only.
Are you nominating an Organization/Business that has a coaching culture within?*

YesNo
A coaching culture exists when an organization understands, appreciates and embraces a coaching approach as a key aspect of its leadership and development strategy. Leaders, managers and employees use coaching skills and techniques to inspire and accelerate growth, creating a supportive high-performance environment.

Other external Coaches on the Project

Rows	First Name	Last Name	Credential	Email
Coach 1
Coach 2
Coach 3
Coach 4
Coach 5
Coach 6
Coach 7
Coach 8
Coach 9
Coach 10

Other internal Coaches on the Project

Rows	First Name	Last Name	Credential	Email
Coach 1
Coach 2
Coach 3
Coach 4
Coach 5
Coach 6
Coach 7
Coach 8
Coach 9
Coach 10

Organization's Sponsor & Champions

Sponsor:

During the nomination review process, the ICF Nordic-Baltic Coaching Awards the review panel may wish to contact the coaching sponsor (or a suitable designee) for additional/clarifying information on the coaching initiative. Please provide below the contact details for the appropriate coaching sponsor in the organization (e.g., Human Resources, Learning & Development, Talent Management, etc The coaching program sponsor and the nominating coach should be two different people.

Primary Supporters or Champions:

Please provide contact details for up to three individuals in the organization who are the primary supporters or "champions" for coaching in the organization. Typically, coaching champions are high-ranking individuals in the organization (e.g., C-suite) who advocate for the growth of the organization's coaching culture. The nominating coach and coaching sponsor should not be listed as champions.
Sponsors First and Last Name:*
Sponsor: The sponsor for coaching in the organization usually is someone from Human Resources, Learning & Development, Talent Management, etc

During the nomination review process, the Review panel may wish to contact the coaching sponsor (or a suitable designee) for additional/clarifying information on the coaching initiative. Please provide their contact details. The coaching program sponsor and the nominating coach should be two different people.
Sponsors title/position in the nominated organization:*
Sponsors email:*
example@example.com
Sponsors Phone Number: (optional)*
Does the Sponsor hold an ICF Credential?*

YesNo
I allow this person to be contacted*
Review panel may wish to contact the coaching sponsor and/or the champions for additional/clarifying information on the coaching initiative.
CHAMPIONS

You will be asked to provide contact details for up to three individuals in the organization who are the primary supporters or "champions" for coaching in the organization.

Primary Supporters or Champions:

Please provide contact details for up to three individuals in the organization who are the primary supporters or "champions" for coaching in the organization. Typically, coaching champions are high-ranking individuals in the organization (e.g., C-suite) who advocate for the growth of the organization's coaching culture. The nominating coach and coaching sponsor should not be listed as champions (e.g. Learning & Development, Talent Management, etc.)
Champion 1 First and Last Name:*
Primary supporters or "champions" for coaching in the organization.
Champion 1 Title/Position in the nominated organization:*
Champion 1 email:*
example@example.com
Champion 1 Phone Number (optional)
Does Champion 1 hold an ICF Credential?*

YesNo
I allow this person to be contacted*
During the nomination review process, the Review panel may wish to contact the coaching sponsor and/or the champions for additional/clarifying information on the coaching initiative.
Optional: You will be able to attach a video (with its corresponding transcript) as a testimonial of this Champion
Champion 2 First and Last Name:
Champion 2 Title/Position in the nominated organization:
Champion 2 email:
example@example.com
Champion 2 Phone Number (optional)
Does Champion 2 hold an ICF Credential?

YesNo
I allow this person to be contacted
During the nomination review process, the Review panel may wish to contact the coaching sponsor and/or the champions for additional/clarifying information on the coaching initiative.
Optional: You will be able to attach a video (with its corresponding transcript) as a testimonial of this Champion
Champion 3 First and Last Name:
Champion 3 Title/Position in the nominated organization:
Champion 3 email:
example@example.com
Champion 3 Phone Number (optional)
Does Champion 3 hold an ICF Credential?

YesNo
I allow this person to be contacted
During the nomination review process, the Review panel may wish to contact the coaching sponsor and/or the champions for additional/clarifying information on the coaching initiative.
Optional: You will be able to attach a video (with its corresponding transcript) as a testimonial of this Champion

Impact in the Organization
In this section, there should be evidence of the impact the coaching program has had in the organization. Our evaluators will assess the impact that coaching has had in the organization. Your nomination should include:
- The percentage of the workforce that receives or has received coaching.
- Return on expectations and return on investment data should be clearly outlined, and how both of those are measured.
- Positive testimonials, demonstrating the outstanding impact of coaching both individually and across the organization (separate tab).
- Employee indicators that validate dramatically increased levels of workplace engagement and well-being.
IMPORTANT NOTE

For the remaining section of this nomination form, please refrain from identifying the proper name of the organization you are nominating, specific individuals, or specific education providers. Instead, please provide anonymous references (e.g., the organization, the company, etc)

Please note that your nomination may be disqualified if you provide identifying information in these sections.
- Correct: The organization has calculated ROI of three times their investment.
- Incorrect: ABC Global Inc. has calculated ROI of three times their investment.
- Correct: An accredited provider delivered coaching education to internal coaches.
- Incorrect: School for Coaching Excellence delivered coaching education to internal coaches.
- Correct: The Marketing Director credited coaching with increasing employee engagement in her department.
- Incorrect: Marketing Director Jane Doe credited coaching with increasing employee engagement in her department.
Why was Coaching implemented in the Organization? What was the main goal identified, before starting the Coaching Program in the organization?*

Please explain all relevant data measured to compare the situation in the organization - before implementation and the actual data. Please state the date when this goal was identified.0/250
Which of the following modalities are present in the organization? (Check all that apply)*

Managers/leaders using coaching skillsExternal coach practitionersInternal coach practitionersTeam coach practitioners
Definitions

-Manager/leader using coaching skills: a manager or leader who uses coaching knowledge, approaches, and skills to create awareness and support behavior change.

-Professional coach practitioner: provides ongoing partnership designed to help clients make changes to produce fulfilling results in their personal and professional lives.

-External coach practitioner: a professional coach practitioner, who is either self-employed or partners with other professional coaches, to form a coaching business.

-Internal coach practitioner: a professional coach practitioner, who is employed in an organization and has specific coaching responsibilities identified as part of their job description.

-Team coach practitioner: Team Coaching is partnering in a co-creative and reflective process with a team on its dynamics and relationships in a way that inspires them to maximize their abilities and potential in order to reach their common purpose and shared goals.
Number of external coach practitioners used by the organization*

What methods does your organization use to evaluate the effectiveness of external coach practitioners?*

Rows	Method (see examples below)	Provide clear data for every option
Method 1
Method 2
Method 3

For example: Absenteeism rates, Coaching recipients' satisfaction scores, Employee engagement scores, Employee satisfaction scores, Feedback from coaches, Performance appraisals, Promotion and/or tenure rates, Return on expectations (ROE) for coaching recipients, Return on expectations (ROE) for the organization, Return on investment (ROI)
Number of internal coach practitioners used by the organization:*

What methods does your organization use to evaluate the effectiveness of internal coach practitioners?*

Rows	Method (see examples below)	Provide clear data for every option
Method 1
Method 2
Method 3

For example: Absenteeism rates, Coaching recipients' satisfaction scores, Employee engagement scores, Employee satisfaction scores, Feedback from coaches, Performance appraisals, Promotion and/or tenure rates, Return on expectations (ROE) for coaching recipients, Return on expectations (ROE) for the organization, Return on investment (ROI)
Number of employees who have received coaching from an ICF external or internal coach practitioner*
Number of managers/leaders applying coaching skills as an integral part of their leadership, currently employed by the organization*

What methods does your organization use to evaluate the effectiveness of managers and leaders using coaching skills?*

Rows	Method (see examples below)	Provide clear data for every option
Method 1
Method 2
Method 3

For example: Absenteeism rates, Coaching recipients' satisfaction scores, Employee engagement scores, Employee satisfaction scores, Feedback from coaches, Performance appraisals, Promotion and/or tenure rates, Return on expectations (ROE) for coaching recipients, Return on expectations (ROE) for the organization, Return on investment (ROI)
What is the total percentage of the workforce receiving coaching?*
ROE: Return on Expectations

Provide Return on expectations for employees and for the organization measurements (non-monetary employee/organizational goals that were identified before the coaching initiative was implemented). Provide clear data for every chosen option

Examples
- quality improvement
- customer satisfaction
- creativity & innovation
- work habits
- internal culture
- retention of key staff members
- collaboration with colleagues
- enhancing leadership skills
- Other

ROE measurements: Return on expectations for employees and for the organization (non monetary employee/organizational goals that were identified before the coaching initiative was implemented). Provide clear data for every chosen option.*

Rows	ROE Measurement	"before" data	"after/actual" data
1
2
3

ROI: Return on Investement

Provide Return on investment measurements (financial or business outcomes for the areas impacted in the organization that can be converted to a monetary value). Provide clear data for every chosen option
- absenteeism saving
- business impact
- sales growth
- turn over saving
- output increase
- cost reduction
- time-saving
- Other

ROI: Provide Return on investment measurements (financial or business outcomes for the areas impacted in the organization that can be converted to a monetary value). Provide clear data for every chosen option*

Rows	ROI Measurement	"before" data	"after/actual" data
1
2
3

In 300 words or less provide observable and measurable details that highlight the value influence and effectiveness of the coaching initiative on the individual and the organization *

Please remember not to use organizations or individuals proper names0/300

Is Coaching in This Organization Built to Last?
In this section, please include details about the sustainability of the coaching program. You may consider:
- Is there support of champions in the organization?
- Are senior leaders in the organization receiving coaching themselves and encouraging others to get coaching as well?
- Are they advocating for coaching and clearly communicating the coaching strategy?
- Is coaching a budgetary priority?
- Is coaching integral to the organization's talent development strategy?
IMPORTANT NOTE

For the remaining section of this nomination form, please refrain from identifying the proper name of the organization you are nominating, specific individuals, or specific education providers. Instead, please provide anonymous references (e.g., the organization, the company, etc.).

Please note that your nomination may be disqualified if you provide identifying information in these sections.
- Correct: The organization has calculated ROI of three times their investment.
- Incorrect: ABC Global Inc. has calculated ROI of three times their investment.
- Correct: An accredited provider delivered coaching education to internal coaches.
- Incorrect: School for Coaching Excellence delivered coaching education to internal coaches.
- Correct: The Marketing Director credited coaching with increasing employee engagement in her department.
- Incorrect: Marketing Director Jane Doe credited coaching with increasing employee engagement in her department
Provide evidence and examples of how: 1. The Organization's leadership styles changed resulting from the coaching 2. A Coaching approach is integral to the Organization's talent or the Organization's development strategy*

0/250
Examples could include, but are not limited to, the following:
- Organizational leadership styles have changed positively, resulting from the coaching
- Coaching influences future planning and development in areas (e.g., talent management, succession planning, employee development)
- Coaching has become positioned as a preferred solution when compared to other modalities
Which of the following BEST describes the annual budget activity for coaching in the organization?*

Coaching is a fixture in the organization and has a dedicated line item in the budgetWhenever the organization has surplus funds available, it may allocate those funds toward coachingOnly if coaching provides a solid return may additional funds be requested for coachingIt is challenging to find or secure funding for coaching inside the organization
Which of the following BEST describes coaching in the organization?*

Senior leaders in the organization play an integral role in advocating for coaching and clearly communicating the coachingSenior leaders in the organization advocate for coaching and can communicate the coaching strategyThe organization only has one to two champions among senior leaders to communicate the coaching strategy.Champion(s) have relatively low seniority in the organization.
In the corresponding section, you will be able to add testimonial videos with a transcript
Provide examples of how Coaching has become embedded into the organization's fabric, and/or identify plans to develop or expand Coaching further. *

Detailed response0/250
Examples could include, but are not limited to, the following:
- The organization has coaching champions (advocates in senior leadership positions) who can communicate the coaching strategy effectively
- Coaching has become positioned as a preferred solution when compared to other modalities
- Coaching influences future planning and development in areas (e.g., talent management, succession planning, employee development)
- Coaching shows long-term resilience in the organizational infrastructure/operating budget Organizational leadership styles have changed positively resulting from the coaching

DEIB
Describe and provide examples of how this organization/business demonstrates alignment with ICFs statement on Diversity, Equity, Inclusion, and Belonging (DEIB) *

See ICF's DEIB statement: https://coachingfederation.org/diversity-and-inclusion0/200

Additional Information tab
This specific tab is a space for you to include any additional comments or information you wish to add to your nomination that was not requested in previous sections. This can include special circumstances, collaborative efforts, long-term impact, community involvement, and/or future plans. Keep the focus on how the information strengthens the overall nomination.
Additional Information

0/300

Testimonial Videos
We are delighted to incorporate the option of adding video testimonials into your nomination. Since the review of the nominations is 'blind', we respectfully request the submission of transcripts for the videos uploaded in the subsequent tab.

You are encouraged to submit a testimonial video. You may submit a maximum of five testimonial videos with your nomination. Including testimonial videos can strengthen the overall nomination and offer a more dynamic perspective for the evaluators to consider.

These videos can provide valuable insights into the organization's results, special achievements, and impact. Each video should be concise and focused, highlighting specific examples that showcase the organization's results and impact. Please ensure that the total duration of all videos adheres to the specified limits.

For the Nordic-Baltic Coaching Awards - Organizations category, you need to upload the video transcripts as well. You may upload your video testimonials in this tab.

Specifications:
- Videos can be uploaded and shared only through a link
- Videos must be in English or must include English subtitles.
- Maximum videos to upload: Five (5)
- Maximum time per video: Two (2) minutes.
1. Link of video testimonial (optional)
2. Link of video testimonial (optional)
3. Link of video testimonial (optional)
4. Link of video testimonial (optional)
5. Link of video testimonial (optional)

Testimonial Transcripts

In our continuous effort to enhance our award submission process, we are thrilled to incorporate video testimonials showcasing the impactful role of coaching in your organization. To maintain the confidentiality of the review process, we kindly request you provide transcripts of your videos.

Please furnish a written transcript of your video testimonials. This ensures that your compelling words are precisely captured and seamlessly integrated into our submission. Remember that transcripts must be submitted in English.

Please do not use proper names when describing the organization or its people.

IMPORTANT NOTE

Please note that your nomination may be disqualified if you provide identifying information in these sections.
- Correct: The organization has calculated an ROI of three times its investment.
- Incorrect: ABC Global Inc. has calculated an ROI of three times its investment.
- Correct: An accredited provider delivered coaching education to internal coaches.
- Incorrect: School for Coaching Excellence delivered coaching education to internal coaches.
- Correct: The marketing Director credited coaching with increasing employee engagement in her department.
- Incorrect: Marketing Director Jane Doe credited coaching with increasing employee engagement in her department.
1. Upload the transcript for your video testimonial. *

The review panel will not be seeing the videos in case you submitted them in the previous tab, unless your nomination is one of the finalists. They will only read the transcripts. You need to make sure that there are no names that might identify your nomination. The review is anonymous until the finalist round.
Cancelof
2. Upload the transcript for your video testimonial. *

The review panel will not be seeing the videos in case you submitted them in the previous tab, unless your nomination is one of the finalists. They will only read the transcripts. You need to make sure that there are no names that might identify your nomination. The review is anonymous until the finalist round.
Cancelof
3. Upload the transcript for your video testimonial. *

The review panel will not be seeing the videos in case you submitted them in the previous tab, unless your nomination is one of the finalists. They will only read the transcripts. You need to make sure that there are no names that might identify your nomination. The review is anonymous until the finalist round.
Cancelof
4. Upload the transcript for your video testimonial.

The review panel will not be seeing the videos in case you submitted them in the previous tab, unless your nomination is one of the finalists. They will only read the transcripts. You need to make sure that there are no names that might identify your nomination. The review is anonymous until the finalist round.
Cancelof
5. Upload the transcript for your video testimonial.

The review panel will not be seeing the videos in case you submitted them in the previous tab, unless your nomination is one of the finalists. They will only read the transcripts. You need to make sure that there are no names that might identify your nomination. The review is anonymous until the finalist round.
Cancelof

SUBMIT
We appreciate your dedication to recognizing outstanding individuals/organizations through this nomination!

Before you click on "Submit entry", these recommendations might be helpful:

Review Your Nomination: Before proceeding to submission, take a moment to carefully review all the details in your nomination form. Ensure that the information provided is accurate and complete.

Click on "Submit entry": To officially submit your nomination, kindly click on the "Submit entry" button at the end of the nomination form. This action signals the completion of your submission and ensures that your nomination is considered.

Confirmation Message: Once you click on "Submit entry," you should receive a confirmation message indicating that your nomination has been successfully submitted. If you don't see it, check your Spam folder.

You may revisit Your Nomination: It's important to note that you can revisit your nomination until the nomination period concludes on April 30, 2026 at 23:59 CET. Feel free to make any necessary updates or corrections during this time.

We appreciate your effort in making the ICF Nordic-Baltic Coaching Awards a celebration of excellence. If you encounter any issues or have questions regarding the submission process, please do not hesitate to reach out to nominations@icfnordicbalticaward.com
Thank you for your participation, and we look forward to celebrating the achievements of extraordinary individuals/organizations with you!!
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ICF Nordic-Baltic Coaching Award

Getting Started with Your Nomination

Minimum criteria for consideration

Impact in the Organization

Standards in the Organization

Is Coaching Aligned to the Organization's Strategy?

Is Coaching in This Organization Built to Last?

DEIB

Additional Information tab

Testimonial Videos

SUBMIT